Jim Ron
Launching a podcast is exciting—but getting people to actually listen? That’s where the real grind begins. If you’re staring at your download numbers wondering why they’re not skyrocketing, don’t worry—you’re definitely not alone.
In this guide, we’ll break down 6 effective ways to promote your podcast and increase downloads, even if you’re just starting out. Let’s turn that mic time into momentum.
Why Podcast Promotion Matters More Than Ever
Competition is Fierce
There are over 5 million podcasts out there—and that number’s still growing. Standing out in that kind of crowd means doing more than just pressing “publish.”
Your Content Deserves to Be Heard
You’ve put in the hours, booked the guests, and edited the audio. Don’t let your podcast sit in the shadows. Promotion is how you make sure it gets the spotlight it deserves.
1. Leverage Social Media Like a Pro
Find Your Audience Where They Hang Out
You don’t have to be everywhere—but you do need to be where your target listeners already spend their time. Here’s how:
Instagram & Reels for Behind-the-Scenes
People love the raw, real you. Use Instagram Reels to show bloopers, guest prep, or what your podcast setup looks like. Consider linking to Behind-the-Scenes content like this to give your audience that exclusive peek.
Facebook Groups & Communities
Join podcast communities that align with your niche. Promote new episodes (without spamming) and engage authentically.
TikTok Snippets for Quick Wins
A 30-second clip from your episode—funny, inspiring, or shocking—can go viral. Repurpose your podcast content with personality.
2. Optimize Your Podcast for SEO
Use Target Keywords in Titles and Descriptions
If you’re not using SEO, you’re leaving listeners on the table. Use your focus keyword (like “health podcasts” or “podcasting tips”) in your titles, meta descriptions, and tags.
Check out Podcasting Tips & Resources for more on getting found.
Write Blog Posts for Each Episode
Turn every podcast into a blog post for your website. This boosts discoverability on Google. For example, browse Podcast Episodes where each has accompanying written content.
Internal Linking is Your Secret Weapon
Add internal links like guest interviews, podcast reviews, or your home page in your posts to keep people clicking.
3. Collaborate with Guest Speakers
Cross-Promotion Works Wonders
Your guests have their own audiences. Ask them to share the episode. Better yet, make it easy: give them graphics and pull quotes.
Want examples of strong guest interviews? Peek at Guest Speakers or the full Guests Interviews section.
Build a Network of Recurring Guests
When a guest does well, invite them back. This builds chemistry and turns occasional listeners into subscribers.
4. Engage Your Audience Consistently
Ask for Reviews and Recommendations
More reviews = more credibility. Don’t just hope for it—ask for it! Especially at the end of each episode.
Check out how it’s done on Podcast Reviews & Recommendations.
Use Calls-to-Action Strategically
Whether it’s “Hit follow,” “Share with a friend,” or “DM me your thoughts,” every episode should invite some action.
Create Listener Challenges and Polls
Polls, AMA episodes, or even giveaways drive engagement and create buzz. Let your listeners feel like part of the show.
5. Repurpose Content Across Platforms
Turn Audio Into Shareable Visuals
A single episode can turn into 10+ social posts. Use tools like Headliner to create video audiograms with captions.
You’ll reach visual learners and scroll-happy users where they live.
Create Quote Graphics and Audiograms
Pull strong quotes and make them into stylish shareables. Don’t forget to add your logo and link to Home Podcasting to show you’re legit.
6. Submit to Podcast Directories and Curated Lists
Don’t Skip the Niche Directories
Sure, Apple and Spotify are huge—but don’t ignore directories like Podchaser, Listen Notes, or niche lists in your topic (like Wellness Podcasts).
Apply to “Must-Listen” Curated Lists
Being listed as a Must-Listen Podcast can bring in hundreds of new listeners overnight. Submit regularly and stay on top of trends.
Final Thoughts: Consistency is King
Podcast promotion isn’t a one-and-done deal. It’s a habit—like brushing your teeth or checking your download stats too often.
Don’t try every method all at once. Pick 2–3 from this list, go deep, and grow over time. Before you know it, you’ll be sharing advice with other podcasters just getting started.
And hey, if you’re looking for more pro strategies, bookmark Podcasting Tips, Setup Tips, or even Starting a Podcast to level up your game.
FAQs
What’s the best platform to promote a podcast?
There’s no “one-size-fits-all.” Instagram and TikTok are great for visuals, while LinkedIn works well for professional shows. Use what fits your niche.
How often should I post on social media to promote my podcast?
Aim for 3–5 posts per week. Mix promotional posts with value-driven content like tips, behind-the-scenes, or listener Q&As.
Do SEO tactics really help podcast downloads?
Absolutely! SEO brings in long-term, organic listeners. Optimize your titles, descriptions, and link to pages like Podcast Episodes regularly.
What’s a good download number to aim for?
Averaging 500+ downloads per episode within 30 days is great—but what matters more is growth over time and listener loyalty.
Should I pay for ads to promote my podcast?
If you have the budget, test small ad campaigns on Facebook or Instagram. Just make sure your podcast content is binge-worthy first.
How can I get featured in podcast directories?
Submit regularly, follow guidelines, and optimize your show description. Tagging categories like Best Podcasts and Podcast Recommendations also helps.
Is it worth creating a website for my podcast?
Yes! A site allows for SEO, internal links, mailing list signups, and housing all your episodes like Paul, Jim & Joe’s Podcast.